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Why Italians are going crazy over Albania? [Jun 2024]

Explaining why Italian tourists have “invaded” the South of Albania during the last few years

Why Italians are going crazy over Albania?
Why Italians are going crazy over Albania? ©Albania360

If you have gone south during July or August, you know that Vlore, Dhermi, Sarande, Ksamil and Himare are totally “invaded” by Italian tourists. Many wonder why people of a country in the heart of the Mediterranean Sea, would choose to spend their summer holidays in Albania. Well, there are a few good reasons to it, driven by a combination of economic, social, and cultural factors. Let’s dive into why Italians are going crazy over Albania.

1. Budget-Friendly Paradise

Italy’s reputation as a pricey destination has led many Italians to seek alternatives that offer value for money without sacrificing the beauty of the Mediterranean. Albania, with its affordable accommodations, dining, and activities, has become an attractive option for budget-conscious travelers. From the capital city of Tirana to the pristine beaches of the Albanian Riviera, Italian tourists can enjoy the same turquoise waters and picturesque landscapes at a fraction of the cost.

Dhermi Beach ©Kala Festival
Dhermi Beach ©Kala Festival

2. Unspoiled Beauty and Authenticity

While Italy’s famous destinations are undeniably beautiful, they can sometimes be overrun by tourists, diminishing the authenticity of the experience. Albanian coastal towns like Ksamil and Dhermi offer the allure of untouched beauty. Italians are drawn to the unspoiled beaches, charming cobblestone streets, and welcoming locals, allowing them to immerse themselves in a more genuine and local atmosphere.

©Yacht Hotel, Vlore
©Yacht Hotel, Vlore

3. Cultural and Historical Richness

Albania’s history is a fascinating blend of influences from the Roman, Ottoman, and Communist eras. Italian tourists are intrigued by the cultural tapestry woven throughout the country. Exploring ancient ruins like Butrint, a UNESCO World Heritage Site, and experiencing the vibrant arts scene in cities like Sarande provide a unique perspective on the region’s past and present.

Gjirokaster by Dajana Reci
Gjirokaster by Dajana Reci

4. Proximity and Accessibility

Albania’s close proximity to Italy is another factor contributing to its popularity among Italian travelers. A short ferry ride across the Adriatic Sea or a scenic drive through the Albanian countryside makes it easy for Italians to escape for a weekend or longer. This accessibility allows for spontaneous getaways and extended vacations alike.

5. Warm Hospitality

Italians and Albanians share a deep cultural connection, evident in their warm hospitality and shared history. Many Italians have Albanian ancestry, further fostering a sense of familiarity and camaraderie between the two nations. This bond enhances the travel experience, as Italians feel welcomed and valued by their Albanian hosts.

Ksamil, Albania
Ksamil, Albania

6. Emerging Tourism Infrastructure

Albania’s tourism industry has been developing rapidly, with improved infrastructure and services to cater to international visitors. This growth ensures that Italian tourists can enjoy a comfortable and seamless travel experience, from modern accommodations to well-maintained transportation networks.

As the allure of Albania spreads across the Italian travel community, it’s clear that this destination is capturing the hearts of many. From the pristine beaches to the rich history and warm hospitality, Albania offers Italians a unique and budget-friendly Mediterranean escape that satisfies their craving for authenticity and beauty.

As more travellers venture beyond the conventional, Albania’s popularity among Italian tourists is only set to grow, making it a must-visit destination for those seeking a blend of culture, affordability, and charm.

Do you think there are other factors influencing more travellers to plan their trip to Albania?

Share it with us in the comments!