It’s time for Albania360 to say ‘goodbye’ to 2025, a year where we broke all records in Albanian tourism, where we expanded, where we grew, we pioneered the way tourism is done in Albania.
This post is a recap of everything that happened in our world for the year 2025, more specifically some meaningful numbers!
Website
Let’s first take a look at the website, Albania360.com, which celebrated 5 years of existence! It’s without a doubt the most visited website when it comes to tourism as it relates to Albania. We have hundreds of full guides on stuff to do, things to see, places to stay at, must visit places, and more…for every single city in Albania. And we’re the only ones that have been constistently doing for five years, nonstop!
One thing that’s worth mentioning is that we have added multiple languages to our website, which means that our website ranks for the majority of tourism-related keywords in each language, not just English.
But let’s talk numbers.
Total website visitors: 10.1 million, or 841K monthly average.
Total event counts: 32 million, or 2.6 million monthly average.
Visit acquisitions: 84.21% from Organic Search, 11.43% Organic Social, 1.97% direct, 1.11% referral, others.
Countries ranked by total of visitors:
- Albania
- Greece
- Italy
- France
- USA
- Germany
- Turkiye
- United Kingdom
- China
- Israel
- Spain
- Netherlands
- Poland
- Switzerland
- Czechia
- Kosovo
- Belgium
- Croatia
- Brazil
- Montenegro
App
The biggest event that happened in 2025 was the release of our app, the Albania360 app (Android | iOS) And we couldn’t be more proud of the whole team that worked on the app, where we already have over 40k+ downloads on Android and 12k+ on iOS. Our app counts for about 6k+ daily users on both platforms. We have over 3000+ places of interests, bars, restaurants, hotels, and more on our app, and we’re constantly adding more stuff. And of course, we’re constantly adding features to the app itself, with the booking feature being one of them that we anticipate to launch in the next few months, which will be a game-changer in the Albanian market.
Over 1250 trips are planned with the Albania360 app, and over 2300 days are planned. And this comes to no surprise, as around 4000 Android users use our app daily. iOS data isn’t available, as Apple doesn’t disclose this information.
Social Media
One of the key changes we did to our social media is we used to be focused on the number of followers. This year, we decided to focus 100% on the content we shared. And boy, did this change pay off! Just on Instagram alone, we reached about 24+ MILLION views in a month!
Let’s take our social media platforms 1 by 1.
TikTok
1.7 MILLION viewers, with 1.2 MILLION being new viewers
Viewers age: 18-24 = 31.3%, 25-34=38.4%, 35-44=16.1%, 45-54=8.5%, and 55+=5.7%
Viewers location by percentage: Albania, United States, Italy, Greece, Germany, United Kingdom, Switzerland, North Macedonia, Czechia, France.
YouTube
120K views
355 hours
Viewers location: Albania, USA, Italy, Greece, Germany, India, UK, North Macedonia, Canada, Switzerland, Turkiye, Serbia, France
2.5 MILLION views
Viewers location: Albania, USA, Italy, Germany, Kosovo, UK
50k Impressions
27k users reached
68 MILLION views (65.8M non followers and 2.2M followers)
7.6 MILLION reach
10.1 MILLION content interactions