Welcome to a yearly recap of our 2024 in numbers, showing how far Albania360 has come as a platform.

2024 marked a great year for our platform, with a few announcements that spearheaded our growth.

Our main announcements were:

• We started working on a mobile app, which should come out shortly. This app, without a doubt, will revolutionize Albanian tourism, and we can’t wait to share more info on it once we’re ready to launch our first version!
• We translated our platform in over 10+ languages, in order to be closer to a broader audience that’s looking to visit Albania.
• We went on a hiring spree, and are now a team of 10! WOW!

Website Traffic

The main sources for our website traffic were:

• Organic Search
• Direct
• Organic Social
• Paid Social
• Referral
• Organic Video

Countries with most visitors

The countries with the most visitors to our website were:

1. Albania
2. United States
3. United Kingdom
4. Italy
5. Greece
6. Germany
7. Netherlands
8. Kosovo
9. France
10. Turkiye
11. Canada
12. Poland
13. North Macedonia
14. Switzerland
15. Sweden
16. Spain
17. Belgium
18. Serbia
19. Czechia
20. Australia
21. Finland
22. Romania
23. Hong Kong
24. Brazil
25. Hungary
26. Montenegro
27. Norway
28. Indonesia
29. Austria
30. Portugal
31. Croatia
32. Denmark
33. Israel
34. Ireland
35. India
36. UAE
37. Japan
38. Slovenia
39. Slovakia
40. Bosnia & Herzegovina
41. Ukraine
42. Russia
43. Bulgaria
44. China
45. Mexico
46. Thailand
47. Philippines
48. Egypt
49. Nigeria
50. Singapore
51. Malaysia
52. New Zealand
53. Saudi Arabia
54. South Africa
55. Malta
56. Lithuania
57. Latvia
58. South Korea
59. Argentina
60. Morocco
61. Estonia
62. Pakistan
63. Chile
64. Cyprus
65. Georgia
66. Luxembourg
67. Vietnam
68. Colombia
69. Kazakhstan
70. Iraq
71. Algeria
72. Moldova
73. Taiwan
74. Kuwait
75. Ghana
76. Bangladesh
77. Lebanon
78. Azerbaijan
79. Peru
80. Iran
81. Tunisia
82. Qatar
83. Oman
84. Armenia
85. Jordan
86. Uzbekistan
87. Uruguay
88. Sri Lanka
89. Kenya
90. Iceland
91. Isle of Man
92. Bahrain
93. Belarus
94. Costa Rica
95. Ecuador
96. Dominican Republic
97. Puerto Rico
98. Venezuela
99. Panama
100. Guatemala

There’s 98 more countries that weren’t mentioned in our list, but this goes to show that we literally had visitors from 198 countries, which at some point were researching Albania and landed on our platform.

Another thing that stands out to us is the visitors from English-countries, such as USA, UK (which end up on the first 3 spots), and Australia in the top 20 list.

Visits from Google

With organic search being the main driver of our website’s traffic, Google makes up for 90% of all organic search traffic. Here’s how we ranked:

• 1.11 Million visitors from Google
• 15.07 Million search impressions from Google

Here are the top 20 pages which received the most impressions on Google:

1. Top 7 Party Beaches in Albania – The Summer Party Guide 
2. A guide to the outdoor swimming pools and water parks near Tirana
3. 10 best beaches near Durres to enjoy this summer
4. Best Agritourism Farms In Albania And Where To Find Them
5. TOP 10 THINGS TO DO IN TEPELENE
6. 10 best beaches near Vlore to enjoy this summer
7. Top 10 Destinations for Winter Holidays in Albania
8. 15 Best places to watch the sunset in Albania
9. TOP 10 things to do in Pogradec
10. Zipline Albania, the awesome experience at the longest zipline in the Balkans
11. TOP 10 Things To Do in Ksamil, Albania
12. Experience Euro2024 Live: Fan Zone at Skanderbeg Square, Tirana
13. Shpella e Pellumbave, Ksamil – things you should know before you go
14. 15 Best Restaurants in Tirana
15. 7 Family-Friendly Beaches in Albania, a holiday for everyone
16. 5 Reasons Why Narta Lagoon Should be on Your Bucket List for Your Next Albanian Adventure
17. Top 10 things to do in Fier, Albania
18. 12 Best Ways to Celebrate Christmas & New Year In Albania
19. Ultimate list of things to do and see in Lezhe
20. TOP 10 things to do in Permet

TikTok traffic

TikTok metrics:

• 1.6 Million post views
• 15,722 Profile views
• 123K likes
• 11,607 comments
• 16,655 shares

TikTok traffic sources:

• For you page 95.1%
• Search 3.4%
• Personal profile 1.5%
• Following 0.1%

TikTok Viewers Key Metrics:

• 1.8 Million total viewers
• 442K new viewers

TikTok Viewer Insights by gender:

• Male 33%
• Female 64%
• Other 3%

TikTok Viewer Insights by Age:

• 18-24 – 52.2%
• 25-34 – 32.9%
• 35-44 – 9.0%
• 45-54 – 3.4%
• 55+ – 2.5%

TikTok Viewer Insights by Locations:

• Albania 72.4%
• United States 6.2%
• Italy 5.5%
• Greece 4.8%
• Germany 4.0%
• United Kingdom 2.1%
• North Macedonia 1.8%
• France 1.2%
• Australia 0.9%
• Switzerland 0.6%
• Serbia 0.5%

Facebook Insights

We had 167.7K views on our Facebook reels

Our Facebook page had 1.2 Million views

Our Facebook page had a reach of 1.1 Million

Our Facebook page followers consists of 58.9% males and 41.1% females

Our Facebook page followers are mainly from these countries:

• Albania
• USA
• Italy
• Germany
• Kosovo
• UK
• North Macedonia
• Poland
• Romania
• Malta

Instagram Insights

Our Instagram page had 1.4 Million views

Our Instagram page had a reach of 1.3 Million

Our Instagram page followers consist of 52.1% females and 47.9% males

Our Instagram page followers are mainly from these countries:

• Albania
• UK
• United States
• Italy
• Turkyie
• Germany
• Brazil
• Greece
• Australia
• Canada